Belated Valentine’s Day

21 Feb

The boy has just returned from a work trip (yay!) so my Valentine’s Day comes pretty late.


In Japan, Valentines’ Day is traditionally the day when women give the men in their lives chocolates. And when we say the men in our lives, we mean, bosses to dads, friends, colleagues alike. Usually a group of us ladies in the office will pool some money to buy a big box of chocolate for all the male colleagues. Or buy cheaper, individual ones. There’s a name to these chocolates. We call them, “Obligation Chocolate”.

To see more pictures,

For the other significant men in your life, you usually hand-make chocolate or bake a desert treat. There are all these kits you can get from shops like Tokyu Hands and LOFT to help you be that chocolatier or pâtissier.

So you’re probably thinking, so Feb 14 is for the men, when or if ever, do women get any attention? We do! But not until a month later on White Day, March 14. That would be like Valentine’s day for us. 🙂

Pictured here are some snapshots of Gucci Chocolates that went on sale on Valentine’s Day in Japan. If you’re in Japan, they are on sale until March 14 (presumably in time for White Day).

Sources: Verita Cafe, Vogue Japan.

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2 Responses to “Belated Valentine’s Day”

  1. Ms. Blasé February 24, 2011 at 1:37 am #

    So, why is it called “White Day?” I thought white was the color of mourning.

    • cubiclelifestyle February 24, 2011 at 1:31 pm #

      Well, I used to joke to my partner that he should give me only “white” presents. Like white lace underwear, white gold, whitegoods, etc.
      Apparently no one really knows and a google search throws up lots of theories. I kinda like mine, though.

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