Tag Archives: japan trend

Summer Drink Twists

7 Aug

It’s that time of the year again in Japan when Summer starts to heat up and beverage companies unleash their various concoctions and twists to tempt our tastebuds. Not forgetting the popular Pepsi Ice Cucumber sometime back, we predict Pepsi DRY will come up as a top contender. Pepsi DRY has half the sugar and very good looking people modelling their drinks.

As Seen from Japan Pulse. Go here to Pepsi Japan.


Rose-smelling Shirts for Men

6 Mar

Following my previous post on those funky, bad breathe detector gadgets, Yamaki Co. Ltd has come up with a range of rose-smelling business shirts. Embedding rose-scented micro capsules into the collars of these shirts, the scent evaporates when the fabric is rubbed or placed under pressure. These shirts cost around 3000JPY and last for around 10 washes.

Definitely a rising trend with the conscious businessmen crowd who has taken an interest in deodorising products. Newcomers to this genre include shirts and suits popular in 2010 and now this range of  Otoko Kaoru (Men who smell good) shirts.

Source: Yamaki, Japan Times

Buy it from Yahoo and Rakuten: http://www.atpress.ne.jp/view/18049


Night Colour Series from Panasonic

1 Mar

The latest “Night Colour” series of appliances from Panasonic screams elegance and allure.

Items in this range most likely to appeal to the salarymen/ OL crowd would probably be the slim fridge (59 x 63) that’s designed to fit most match-box sized apartments. Black appliances used to be so outdated and sent people in every direction possible in search of silver or white but I think Panasonic might be reviving a come-back!

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Blvgari Champagne and Chocolates

27 Feb

The Japanese are a sucker for sets and presentation. This Blvgari Champagne and Chocolate set will inevitably send quite a few salarymen I know to reluctantly open their wallets, resulting in some OLs being incredibly happy. White day is just around the corner and this will definitely impress.

Bvlgari has an online chocolatier shop that also has shopfronts located in upper-class neighbourhoods like Omotesando and glitzy areas like Ginza, in Tokyo.
Source: Vogue Japan and Gourmet Bulgari

Etiquette Check!

26 Feb

When I first saw these, I wanted one without even finding out what they were. The pop-design and colours were so alluringly attractive but when I found out what they really were, I went, “Huh? People actually need this?”

These gadgets, from Tanita, have evolved a long way from its predecessors in the market. They are bad-breathe detection gadgets. Just breathe into one of these cutesy thingamajigs and one of six faces display whether you really need to be popping in a mint or go gargle with mouthwash or just skip your meeting/ interview and cry at home.

It’s cute, user-friendly and pop-design is supposed to entice the salarymen/ OL crowd to buy this even though you could probably save about 40 dollars by just popping a mint everytime you’re unsure.

Source: Domani Web, Tanita

Sony HDR-PJ40V with Built-in Projector

23 Feb

Every year, the office crowd gets excited about one or two gadgets and jumps on the consumer bandwagon.

On Feb 25 2011, Sony will release it latest model. HDR-PJ40V which comes with a built-in projector. This timely release is perfect for Spring in Japan when life’s significant milestones happen- graduations, enrollments into new schools, companies and weddings.

The single most attractive feature is the projector which can be played back, wirelessly and independently. They are perfect for sharing memorable moments at a get-together.

I have a sneaky suspicion that this would be on most of the office workers’ wishlist if the price is right. For more stats and links- > Continue reading

Trend Spotting: Vitamin Water

21 Feb

Vitamin water has been popular in Tokyo for sometime now but it was only quite recent that I’ve seen them surfacing here.

I didn’t think very much of it when I first saw it because we’re used to all sorts of enhanced, flavoured beverages in Japan. When I saw more girls at work starting to drink it, I did a quick search and found more info on it.

Originating from the US, Vitamin Water is the brainchild of Darius Bikoff who thought that it would be a great idea to combine vitamins and water, making it a convenient way for people to get their vitamins on the go. Vitamin Water is already an icon in the US, promoting active lifestyles in a range of names cleverly positioned to promise what they could the following:- defense, boost, spark and focus, to name a few.

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